How People Optimisers Turn People Data Into Business Decisions
Dave Crumby
October 2, 2025
Helping leaders make the right hire, the right move, at the right time
Every decision about people carries risk. The higher the stakes, the greater the impact.
People Optimisation helps you make every decision about people with science, data, and strategy. Using The Predictive Index®, we show you what others miss and guide you through the actions that lead to results.
Instinct alone cannot protect against people risk.
Here’s how The Predictive Index® helps leaders make better decisions.
Define what success looks like in every role, team, and strategy.
We begin by creating job targets and mapping current performance to show what great looks like.
Reveal the gaps and risks that hold performance back.
We analyse people data to identify misalignment between people and strategy.
Apply People Optimisation to hire the right fit, align teams to strategy, and achieve goals faster.
When you put science behind your people decisions, you see results quickly.
of leaders say The Predictive Index® improved how they communicate and influence their teams.
of companies using PI report lower turnover and stronger retention within the first year.
of leaders say The Predictive Index® gives them greater visibility into team performance and risks.
Every leader faces moments where people decisions define success. With The Predictive Index®, we guide you through them.
Build self-awareness, understand your impact on others, and grow into the leader your organisation needs.
Identify potential early and prepare leaders to step up when it matters most.
Put the right person in the right role at the right time so they deliver and stay.
Reveal work styles, prevent conflict, and align people to strategy.
The Predictive Index® has helped leaders to make better people decisions for more than 60 years.
Today, it is used in over 10,000 organisations across 90 countries, available in more than 70 languages, with over 38 million assessments completed.
People Optimisation is the discipline of aligning people strategy to business goals. It replaces instinct with insight by using science, data, and proven frameworks to guide every decision about people. With The Predictive Index®, leaders use People Optimisation to make the right hire, build stronger teams, develop future leaders, and support individuals in making the right career move at the right time.
By aligning individual, team, and company decisions to strategic objectives, People Optimisation reduces risk, saves time, and ensures that every hire, every career step, and every team choice drives performance and long-term success.
I believe every decision about people has a lasting impact. Early in my career, I saw how a wrong hire not only cost businesses time and money but disrupted lives and careers. That experience shaped my mission: to help leaders make people decisions today that build a better tomorrow.
I use People Optimisation with The Predictive Index® to replace instinct with insight, blending science, data, and strategy so leaders hire the right fit, build stronger teams, and develop future leaders.
My role is to guide leaders through their most important people decisions so they can protect their reputation, achieve their goals, and create lasting results.
- Certified Predictive Index® Practitioner
- Certified Talent Optimisation Consultant
- Certified Leadership and Management Consultant
- Certified Team Performance Consultant
The best leaders never stop learning. Explore our guides, insights, and case studies to see how People Optimisation with The Predictive Index® helps you make the right hire, the right move, at the right time.
Apply People Optimisation to the moments that define your success